Futurefarmers.com is essentially a web portfolio for the company of the same name. Showcasing previous work (web, public space, illustration, print, animation, etc.) and current projects, one can really investigate their very slick and stylized creations. Three elements of the site really contribute to its modernized feel:
One, their typography is kept simple using either pixel or sans serif typefaces. Second, vectorized illustrations and fields keep the page clean and aligned within an obvious grid. Third, various 3D models and characters coupled with flash animation keeps the outlying area around the main text "occupied" and alive, for lack of a better term. Even little details were thought about, such as, when positioning your mouse over the owl on the upper-right corner of the homepage, the time is displayed. And even the leaves adorning the future farmers name on the homepage fall off and drift to the bottom when passed over by the mouse.
The links and display are easily deciphered. Navigation is easy, while at times being a bit annoying with all the sound effects. But that is just a small price to pay, to be able to play their "anti-war" game. While insightful, it was also pointless. I played throught three times and lost all three. hmmm.....check it out.
posted by cehannon @ 7:53 PM
1 Comments:
FutureFarmers is a pretty neat website. I think the flash and animation design is probably the strongest aspect of the website, whereas the communication area of the design is a bit confusing. There's so much to look at, and so many windows popping up all the time. It's an interesting approach to environmentalism, creating this kind of "techno-hippie" atmosphere. The music is pretty cool too. I do agree that the game is kind of a waste of time--it's annoyingly difficult.
Post a Comment
<< Home