cehannon

www.typorganism.com

I had forgotten how slick this website is. Crisp and interactive flash animations play a central role in order to bring the type to life. Promising to create "kinetic typography that responds to user's stimulus", the creator Gicheol Lee, does just that. Mobility within this colorful site is very fluid and very understandable. And the home page sets up that idea very well. As you enter the site you are welcomed by a microscopic view of a "typorganism" and are given the choice of several secondary pages, either by clicking the links on the side or trying to catch the corresponding molecule within the animation. Each area allows the user to play with type in regards to motion, sound, color, weight, and even image. They all offer a new spin on an old art. So while the site may seem relatively contentless, it provides the user with new versatile ways to use, think, and create type.

posted by cehannon @ 8:15 PM